Advanced Digital Marketing Course Details

The content of this course is designed, explained and demonstrated with examples by SEO professionals who all have come together for a single purpose; to share their experience and to help you become an effective SEO expert. There are videos for each section, which will reinforce your concepts with an example and its explanation. You will be given requirements based on real life SEO projects using which you will be required to develop project modules for the same. A combination of all this would certainly take you places you have never been before.


Advanced Digital Marketing Highlights

Course Duration

2 Month

Learners

50000

Delivery Mode

Classroom Training

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WHO WILL BENEFIT

Industry 80%
Project Managers 70%
Web content experts 60%
Analysts 80%
Marketing Professionals 70%

COURSE CURRICULUM

    Section 1 - Introduction

  • Example for entire tutorial
  • SEM
  • Traffic
  • Niche Audience
  • Conversion
  • Search Engine Visibility
  • Classification of SEM (SEO and PPC)
  • Mystery of SEO?
    Section 2 – Search Engines
  • Top 3 Search Engines
  • Search Engine Index
  • Rank
  • Alexa Rank
  • Google dance
  • Golden Rule (SEO is done to webpage)
  • Factors important for optimizing website (Page Rank, Anchor Text, Semantics)
  • Hilltop and Sandbox Algorithms
  • How SE rank pages? (Crawlers etc.)
seo
Section 3 –On Page Optimizaion
  • 3.1 Keyword Research
    • Niche Audience
    • Getting Suggestions (Keyword Suggestion Tool)
    • Daily World Searches
    • Competition
    • Keyword Effectiveness Index
    • Keyword Targeting for specific webpage
    • Keyword Dilution
  • 3.2 Selection of domain name and url
    • URL containing keywords
    • Use of hypens
    • Domain preference
  • 3.3 Content - Heart of SEO
    • Keyword Specific Content
    • Fresh Content
    • No Duplication
    • No keyword Stuffing
    • Keyword Density
    • Code-to-Content Ratio
    • How to maintain code-to-content Ratio?
  • 3.4 Title
    • Factors important for title
  • 3.5 Meta Tags
    • List of Meta Tags
  • 3.6 Anchor Tags
    • Importance of Anchor Text
    • Title for anchor text
    • Link Structure
  • 3.7 Heading Tags
    • Importance of Heading Tags and bold tag
    • Where to use Heading Tags?
  • 3.8 Images and folder names, alt and title attributes
    • Image names
    • Alt and Title Attributes for Images
  • 3.9 Important factors for keywords
    • Keyword Prominence
    • Keyword Weight/Density
    • Keyword Frequency
    • Keyword Proximity
  • 3.10 Optimizing layout of your pages
Section 4 –Off Page Optimization
  • 4.1 Factors for Off-Page SEO
  • Link building
  • Traffic Building
  • 4.2 Link Building
  • Link submissions
  • Article Submissions
  • 4.3 Traffic building
  • Social Bookmarking
  • Blogs Creation and Submissions
  • Press Releases
  • Blog Answering
  • Yahoo Answers
  • Forums
  • Squidoo Lens Creation and Hub Pages
  • Social Media Optimization (SMO)
off-page
    Section 5 – Important Concepts
  • Sitemaps
  • Robots.txt
    Section 6 - Types of SEO
  • White hat SEO
  • Black hat SEO
  • Grey hat SEO
    Section 7 –Google Analytics and Web Master Tools
    Section 8 –Important Tips