Advanced Digital Marketing Course Details

The content of this course is designed, explained and demonstrated with examples by SEO professionals who all have come together for a single purpose; to share their experience and to help you become an effective SEO expert. There are videos for each section, which will reinforce your concepts with an example and its explanation. You will be given requirements based on real life SEO projects using which you will be required to develop project modules for the same. A combination of all this would certainly take you places you have never been before.

Advanced Digital Marketing Highlights

Course Duration

2 Month



Delivery Mode

Classroom Training

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Industry 80%
Project Managers 70%
Web content experts 60%
Analysts 80%
Marketing Professionals 70%

    Section 1 - Introduction

  • Alt Text Example for entire tutorial
  • Alt Text SEM
  • Alt Text Traffic
  • Alt Text Niche Audience
  • Alt Text Conversion
  • Alt Text Search Engine Visibility
  • Alt Text Classification of SEM (SEO and PPC)
  • Alt Text Mystery of SEO?
    Section 2 – Search Engines
  • Alt Text Top 3 Search Engines
  • Alt Text Search Engine Index
  • Alt Text Rank
  • Alt Text Alexa Rank
  • Alt Text Google dance
  • Alt Text Golden Rule (SEO is done to webpage)
  • Alt Text Factors important for optimizing website (Page Rank, Anchor Text, Semantics)
  • Alt Text Hilltop and Sandbox Algorithms
  • Alt Text How SE rank pages? (Crawlers etc.)
Section 3 –On Page Optimizaion
  • 3.1 Keyword Research
    • Alt Text Niche Audience
    • Alt Text Getting Suggestions (Keyword Suggestion Tool)
    • Alt Text Daily World Searches
    • Alt Text Competition
    • Alt Text Keyword Effectiveness Index
    • Alt Text Keyword Targeting for specific webpage
    • Alt Text Keyword Dilution
  • 3.2 Selection of domain name and url
    • Alt Text URL containing keywords
    • Alt Text Use of hypens
    • Alt Text Domain preference
  • 3.3 Content - Heart of SEO
    • Alt Text Keyword Specific Content
    • Alt Text Fresh Content
    • Alt Text No Duplication
    • Alt Text No keyword Stuffing
    • Alt Text Keyword Density
    • Alt Text Code-to-Content Ratio
    • Alt Text How to maintain code-to-content Ratio?
  • 3.4 Title
    • Alt Text Factors important for title
  • 3.5 Meta Tags
    • Alt Text List of Meta Tags
  • 3.6 Anchor Tags
    • Alt Text Importance of Anchor Text
    • Alt Text Title for anchor text
    • Alt Text Link Structure
  • 3.7 Heading Tags
    • Alt Text Importance of Heading Tags and bold tag
    • Alt Text Where to use Heading Tags?
  • 3.8 Images and folder names, alt and title attributes
    • Alt Text Image names
    • Alt Text Alt and Title Attributes for Images
  • 3.9 Important factors for keywords
    • Alt Text Keyword Prominence
    • Alt Text Keyword Weight/Density
    • Alt Text Keyword Frequency
    • Alt Text Keyword Proximity
  • 3.10 Optimizing layout of your pages
Section 4 –Off Page Optimization
  • 4.1 Factors for Off-Page SEO
  • Alt Text Link building
  • Alt Text Traffic Building
  • 4.2 Link Building
  • Alt Text Link submissions
  • Alt Text Article Submissions
  • 4.3 Traffic building
  • Alt Text Social Bookmarking
  • Alt Text Blogs Creation and Submissions
  • Alt Text Press Releases
  • Alt Text Blog Answering
  • Alt Text Yahoo Answers
  • Alt Text Forums
  • Alt Text Squidoo Lens Creation and Hub Pages
  • Alt Text Social Media Optimization (SMO)
    Section 5 – Important Concepts
  • Alt Text Sitemaps
  • Alt Text Robots.txt
    Section 6 - Types of SEO
  • Alt Text White hat SEO
  • Alt Text Black hat SEO
  • Alt Text Grey hat SEO
    Section 7 –Google Analytics and Web Master Tools
    Section 8 –Important Tips