Digital Marketing Course Details

The content of this course is designed, explained and demonstrated with examples by SEO professionals who all have come together for a single purpose; to share their experience and to help you become an effective SEO expert. There are videos for each section, which will reinforce your concepts with an example and its explanation. You will be given requirements based on real life SEO projects using which you will be required to develop project modules for the same. A combination of all this would certainly take you places you have never been before.

Digital Marketing Highlights

Course Duration

2 Month



Delivery Mode

Classroom Training

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Project Managers
Data Mining Experts

SEO Module

  • alt text Introduction to Online Search
  • alt text Understand how Search Engines Work
  • alt text Understand Google Page Rank
  • alt text Introduction to Search Engines Optimisation
  • alt text How to build an Accessible site?
  • alt text Keyword Research and Optimisation
  • alt text Link Building Strategies
  • alt text Useful tools for SEO
  • alt text The past, present and future of SEO

SEM Module

  • alt text Introduction to Internet and Search Engine Marketing.
  • alt text Getting started with Google Adwords
  • alt text Adwords Account Structure
  • alt text Navigating in Google Adwords
  • alt text Working with keywords
  • alt text Creating Ads in Google Words
  • alt text Creating and Managing your First Ad Campaign
  • alt text Adwords Reporting and Account Performance Reports
SMM Module
  • alt text Beginners Guide to the World of SMM
  • alt text Why Social Media?
  • alt text Getting Started with Social Media
  • alt text Building relationships via Facebook
  • alt text Building relationships via Twitter
  • alt text Building relationships via LinkedIN
  • alt text Marketing with YouTube
  • alt textHandling Positive and Negative Comments
  • alt textSocial Media Content Base Creation
  • alt text Who is Doing it Right?
Web Analytics
  • alt text Analytics 101
  • alt text Web Analytics and Intelligence Tools
  • alt text Basics Metrics Demystified
  • alt text Introduction to Google Analytics
  • alt text Goals and Actionable Insights
  • alt text Data Management
  • alt text Social Media Analytics
  • alt text Social Media Goals and KPI’s
  • alt text Tools for Social Media Analytics
Online Reputation Management
  • alt text What is ORM?
  • alt text Need and Benefits of ORM
  • alt textCase Studies
  • alt text Getting started with ORM
  • alt text Building it right and tools required